Fotaly

Privacy Policy

Last updated: September 21, 2026

At Fotaly, we take privacy seriously.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices available to you when you use our platform.

By using Fotaly, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect information in the following ways.

Account Information

When you create an account, we may collect:

  • Name
  • Email address
  • Phone number
  • Business or studio name
  • Profile photo or logo
  • Website and social media links
  • Location
  • Account and authentication information

Event Information

When you create an event, we may collect:

  • Event name
  • Event type
  • Event date and time
  • Venue details
  • Event cover images
  • Team member information
  • QR code and gallery settings

Photos and Other Content

We process the content you upload or connect to Fotaly, including:

  • Photos
  • Gallery content
  • Logos and branding
  • Event cover images
  • Other content you choose to upload

You remain responsible for ensuring that you have the necessary rights and permissions to upload and share this content.

Guest Information

Guests may interact with an event gallery without creating an account. Depending on the features available, we may collect limited information such as:

  • Device and browser information
  • Gallery interactions
  • QR or event link access
  • Downloads and other usage activity

We use this information to operate the event experience, improve performance, and provide relevant event analytics.

2. AI Photo Search and Selfies

Some events may offer an AI-powered Find My Photos experience. Guests may choose to:

  • Take a selfie
  • Upload a photo

This image is processed to help identify potentially matching photos within the specific event gallery. Depending on how the feature is implemented and configured, the system may process facial information to generate matching results.

We do not use a guest's uploaded selfie to:

  • Advertise to them
  • Identify them across unrelated events
  • Build a public profile about them
  • Search unrelated galleries

AI photo search results are generated for the relevant event experience.

Your choice

Using AI photo search is optional. Guests can continue to browse the event gallery without uploading or taking a selfie.

3. How We Use Your Information

We use information to:

  • Create and manage user accounts
  • Create and operate events
  • Host and deliver photo galleries
  • Generate QR-based event experiences
  • Process and organize uploaded content
  • Provide AI-powered photo discovery where enabled
  • Improve platform performance and reliability
  • Provide customer support
  • Monitor security and prevent misuse
  • Understand product usage and analytics
  • Communicate important service-related updates

We may also use aggregated or de-identified information to understand how our platform is used and improve our services.

4. Who Can See Your Information

Access to information depends on how an event and gallery are configured.

Photographers and event administrators

They may be able to access:

  • Events they manage
  • Photos and content they upload
  • Team information
  • Event analytics
  • Gallery activity

Guests

Guests may be able to access:

  • Event galleries shared with them
  • Photos made available through the event
  • Photographer or studio information
  • Contact details or social links that the photographer chooses to display

Fotaly

Authorized systems and personnel may access information when reasonably necessary to:

  • Operate the platform
  • Provide support
  • Maintain security
  • Investigate misuse
  • Meet legal obligations

5. Data Sharing

We do not sell your personal information.

We may share information with trusted service providers that help us operate Fotaly, such as providers for:

  • Cloud infrastructure
  • Data storage
  • Authentication
  • Analytics
  • Payment processing
  • Email and communication
  • AI or image-processing services

These providers may process information only as necessary to provide their services to us and subject to appropriate agreements and safeguards.

6. Third-Party Services

Some features may connect with third-party services, such as cloud storage providers.

For example, if you connect your Google Drive account, we may access information necessary to provide the requested integration.

You can disconnect third-party services according to the options available within your account, subject to the applicable integration.

Third-party services have their own privacy policies and terms, which may apply to your use of those services.

7. Data Storage and Security

We use reasonable technical and organizational measures designed to protect information against unauthorized access, loss, misuse, or disclosure.

However, no online service can guarantee absolute security.

You are responsible for protecting your account credentials and maintaining the security of devices used to access your account.

8. Data Retention

We retain information only for as long as reasonably necessary to:

  • Provide the services
  • Maintain your account
  • Store event content according to your plan
  • Meet legal, security, or operational requirements

The retention period for event photos may depend on your subscription, storage plan, and account settings.

Where AI photo search is available, the retention and deletion of uploaded selfies and related processing data should be clearly communicated within the feature experience.

For example: Your selfie will be used to search this event and deleted according to our applicable retention policy.

The exact retention period should be defined based on your final technical architecture and legal requirements.

9. Your Choices and Rights

Depending on where you live and applicable law, you may have rights to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of certain information
  • Withdraw consent where processing is based on consent
  • Object to or restrict certain processing
  • Request information about how your data is used

To make a request, contact us at: privacy@fotaly.com

We may need to verify your identity before completing certain requests.

10. Event and Guest Privacy

Photographers and event organizers are responsible for deciding how their event galleries are shared. Before publishing photos, photographers should consider:

  • Whether the gallery is public or restricted
  • Who should be able to access the gallery
  • Whether downloading is enabled
  • Whether AI photo search is enabled
  • Whether appropriate permissions have been obtained

Fotaly provides tools to help photographers manage event experiences, but photographers and event organizers remain responsible for how they use those tools and the content they choose to share.

11. Cookies and Similar Technologies

We may use cookies and similar technologies to:

  • Keep you signed in
  • Remember preferences
  • Understand how the platform is used
  • Improve performance and reliability
  • Help protect the security of our services

Where required, we will provide appropriate choices or notices regarding cookies and similar technologies.

12. Children's Privacy

Fotaly is not intended to knowingly collect personal information from children in violation of applicable law.

Because events may include photos of children, photographers and event organizers are responsible for ensuring they have the appropriate permissions and legal basis to upload and share event content.

If you believe that information has been provided to us inappropriately, please contact us.

13. International Data Transfers

Your information may be processed or stored in countries other than the country where you live.

Where required, we will take appropriate measures designed to protect information transferred across borders in accordance with applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the Last updated date at the top of this page.

If a significant change affects how we process your information, we will provide additional notice where required.

15. Contact Us

If you have questions, concerns, or requests regarding privacy, please contact us at:

privacy@fotaly.com

Your privacy matters to us. We believe event memories should be easy to share without losing control of your information.